With the exponential growth of the world population, there is a greater requirement to produce more food from sustainable farming methods. But conditions are tough: agricultural land is shrinking, natural resources are depleting, and the ever-changing climate has a huge impact on yield.
IoT helps farmers make smarter and timely decisions. By gathering and analysing data via sensors connected to the internet, farmers can make more informed choices on various aspects of farming.

The shift towards ‘Precision Farming’ techniques, which uses technology to provide continuous observation and measurement so farmers can react in real-time to concerns with their crops, fields, animals and machinery, is welcomed. IoT solutions can help improve crop yields and asset performance (including livestock) whilst reducing operating costs. All of which helps increase profitability whilst minimising the environmental impacts.